Divorce-specific PPC requires careful negative keywords (DIY, free, government forms, lawyer jokes) and tone-appropriate ad copy. We build divorce campaigns that pull serious-intent inquiries only, and feed your intake team a steady flow of qualified consultations.
Free
48-hour deep audit of your existing Google Ads account. We surface wasted spend, broken conversion tracking, untapped keyword opportunities, and out-of-state traffic. Detailed PDF report, no commitment, you keep it whether you sign or not.
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$2,995 / month
Multi-location and multi-practice firms. Up to 3 practice areas, advanced bid strategies, call tracking with CallRail, weekly reporting, dedicated account manager. Recommended ad spend: $5,000+/month.
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$795 / month
Google Screened LSA setup and ongoing management. Profile build, dispute handling on bad-fit leads, weekly bid adjustments. Lower cost-per-lead than Search in many metros, especially for family, criminal and immigration law.
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$495 setup + $149/mo
Full CallRail (or competitor) integration. Dynamic number insertion, keyword-level attribution, recorded calls, scoring rubric for your intake team. Signed-case data feeds back into Google Ads as offline conversions.
Call nowWe only work with US law firms. Our keyword libraries, negatives and ad copy are built for legal traffic.
No percentage-of-spend. Your ad budget goes to media, not to us inflating it.
If we do not lower your CPL within 90 days vs your current setup, we work for free until we do.
Your account, landing pages, call tracking, data. We never hold any of it hostage.
“We were burning $14k/month on Google Ads with our previous agency and getting 6 signed cases. After 90 days with this team, we hit 22 signed cases on the same spend. The cost-per-case dropped by 64%. They actually understand our intake funnel.”
Mark D., Esq.
Personal Injury Firm - Houston, TX
“What sold me was the audit. They showed me 38% of my budget was being eaten by junk DUI traffic from out of state. Two weeks later we had charge-specific landing pages live and the consultation rate doubled. Reporting is honest, no agency fluff.”
Sarah L., Esq.
Criminal Defense - Phoenix, AZ
“Other agencies wanted a 12-month contract. These guys started month-to-month from day one and earned the renewal twice now. They tell us when something is not working instead of hiding it in a 30-page report.”
James R., Esq.
Family Law / Divorce - Atlanta, GA
We only work with law firms. That means our keyword libraries, negative-keyword lists, ad-copy templates, landing-page conversion patterns, and intake-handoff workflows are all built around legal traffic. A generalist agency takes 90 days to learn what we already know about your vertical, and you pay for that learning curve.
Our Starter retainer works at $2,000/month ad spend. Growth needs $5,000+/month to be efficient. Personal Injury campaigns realistically need $10,000+/month because keyword CPCs run $40-$300+ in major metros. We will tell you honestly during the free audit if your budget is too small for paid search and recommend LSA, organic SEO, or a different mix instead.
Flat monthly management fee, billed in advance. No percentage-of-spend pricing because that incentivizes the agency to inflate your budget. Month-to-month after the first 90-day onboarding period. You own your Google Ads account, your landing pages, your call tracking, and all your data. We never hold any of it hostage.
We guarantee execution: monthly optimization, weekly reporting, weekly strategy calls on Growth and Enterprise retainers. We do not guarantee specific case counts because no honest agency can. We will guarantee that within 90 days you will see lower cost-per-qualified-lead than your current setup, or we work for free until we hit it.
Yes, this is the single biggest gap we see in law firm PPC. We set up CallRail (or your existing call-tracking provider), dynamic number insertion at the keyword level, scoring rubric for your intake team, and feed signed-case data back into Google Ads as offline conversions. So Google's algorithm optimizes for retained clients, not just phone calls.
First campaign live within 7-10 business days from contract signing. Includes account setup or audit of existing account, conversion tracking, ad copy in 3 variants per ad group, negative-keyword library, and a landing page (if part of your retainer). LSA setup runs in parallel and typically takes 2-4 weeks for Google Screened verification.
Send us your existing Google Ads account login. Written audit in 48 hours, no obligation.
Call (512) 877-1389